Rectangular wood and cast lead printing block. The print image is of a brand logo. In the upper right-hand corner is the Greek word for "Christ." In the upper left-hand corner is another Greek word, which when combined with the word in the upper right-hand corner translates to: "Christ is Risen." The word "ARISTOCRATIC" is written across the print face in an arch. The first "A" has a elongated leading leg that extends below the rest of the text and widens. The slanted legs on both "R"s also extend sub-script. The word "Brand" is located below the "TIC" of "ARISTOCRATIC" and is in smaller font and follows the curvature of the "ARISTOCRATIC" text.
Donated by John Damianos. The printing block was used in a linotype printing machine. Linotype presses allowed for the casting of entire lines to be printed at a time. Linotype printing was eventually succeeded by lithograph printing and computer typesetting during the 1960's and 1970's. This printing block was used by the Chicago-based, Greek Art Printing Company. The print block was used for the printing of packaging packets for Aristocratic Brand orange egg-dye sold by Lekas & Drivas Sales Corporation of New York and Chicago. Lekas & Drivas was an importing and sales firm of Greek goods that was operated by George Lekas and George Drivas. The Aristocratic trademark on the print block was registered by Lekas & Drivas in 1916.
Rights and Reproduction
The content on this site is made available for research and education purposes only. The use of these materials may be restricted by law or the donor.
Any other use, such as exhibition, publication, or commercial use, is not allowed except by written permission in accordance with the NHM Image Rights and Reproduction Policy
For questions on image rights and reproduction, please contact firstname.lastname@example.org
Block, Printing, Greek Art Printing Company Artifact Collection, National Hellenic Museum, https://collections.nationalhellenicmuseum.org/Detail/objects/9975. Accessed 11/30/21.